¨Trends, like horses, are easier to ride in the direction they are doing¨ said John Naisbitt, an American author and public speaker in the area of futures studies.

Prior to entering the political consulting industry and setting up Rollout Democracy, I began my career in the investment banking industry, where I specialised in trading platforms and other front-office technology solutions.

Borrowing insights from the fields of customer sales and marketing, a Voter Relationship Management (VRM) strategy represents a comprehensive approach to manage, and maximize the value of, the interactions between a political organization and its volunteers, supporters, and, ultimately, target voters.

Such a strategy is underpinned by new technologies and methodologies, such as Political Software (e.g. NationBuilder and NGP VAN), Addressable Ads, Big Data and Data Analytics or Behavioural Science.