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Pages tagged "Playbook"


The Goldman Sachs effect and why campaign tech vendors should be worried (or not)

Posted on Blog by Sebastian Rodriguez Perez · March 02, 2018 1:44 AM

 ¨Trends, like horses, are easier to ride in the direction they are doing¨ said John Naisbitt, an American author and public speaker in the area of futures studies.

Prior to entering the political consulting industry and setting up Rollout Democracy, I began my career in the investment banking industry, where I specialised in trading platforms and other front-office technology solutions.

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What is a VRM strategy and why does your campaign need one?

Posted on Blog by Sebastian Rodriguez Perez · March 31, 2017 1:59 AM

Borrowing insights from the fields of customer sales and marketing, a Voter Relationship Management (VRM) strategy represents a comprehensive approach to manage, and maximize the value of, the interactions between a political organization and its volunteers, supporters, and, ultimately, target voters.

Such a strategy is underpinned by new technologies and methodologies, such as Political Software (e.g. NationBuilder and NGP VAN), Addressable Ads, Big Data and Data Analytics or Behavioural Science.

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