As EU Member State citizens, we face a plethora of collective challenges: from the consequences of climate change all the way to immigration, through the negative externalities of the 4th industrial revolution to the threat of international terrorist networks.

In order to address these challenges, individual EU Member States have to bind together. To paraphrase the former Danish Finance Minister,Kristian Jensen: “There are two kinds of European nations. There are small nations and there are countries that have not yet realized they are small nations.”

 ¨Trends, like horses, are easier to ride in the direction they are doing¨ said John Naisbitt, an American author and public speaker in the area of futures studies.

Prior to entering the political consulting industry and setting up Rollout Democracy, I began my career in the investment banking industry, where I specialised in trading platforms and other front-office technology solutions.

Borrowing insights from the fields of customer sales and marketing, a Voter Relationship Management (VRM) strategy represents a comprehensive approach to manage, and maximize the value of, the interactions between a political organization and its volunteers, supporters, and, ultimately, target voters.

Such a strategy is underpinned by new technologies and methodologies, such as Political Software (e.g. NationBuilder and NGP VAN), Addressable Ads, Big Data and Data Analytics or Behavioural Science.